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Website Marketing Fast Facts, Last Updated:09/08/2010
The second part of the definition shows that it should not be the technology that drives e-marketing, but the business returns from gaining new customers and maintaining relationships with existing customers. It also emphasises how e-marketing does not occur in isolation, but is most effective when it is integrated with other communications channels such as phone, direct-mail or face-to-face. Online channels should also be used to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.

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